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Marketing Services

Are You Marketing Your Business Effectively?

Thanks to the internet, the rules of marketing have changed. It’s no longer about spending thousands of dollars on traditional media outlets trying to appeal to the masses.

As David Meerman Scott says in his revolutionary book The New Rules of PR & Marketing: “The tremendous expenses of relying on advertising to convince buyers to pay attention to your product or service is yesterday’s headache.”

This is great for you and your business as now, if your smart, you can use the internet with digital marketing to reach your target market more effectively and on a much smaller budget.

FREE Digital Marketing Health Check

To help you find out if you’re being smart with your digital marketing, we’ve developed the FREE Digital Marketing Health Check.

This is a chance to get a health check on your marketing from an expert to see where you could improve and to make sure you’re doing everything you can to take advantage of the internet to grow your business.

We’ll complete a detailed six-point health check on your digital marketing:

  1. Review what you want ot achieve from your digital marketing strategy
  2. Review your target markets and why they should buy from you
  3. Review your website to make sure it’s set up to maximise the conversion
  4. Review your social media channels to make sure they’re set up properly
  5. Review your strategies to drive traffic to your website
  6. Review your sales processes to make sure it’s set up to maximise your sales

This is a FREE service and it’s the best way to find out if we can help you with your digital marketing processes. Call 1300 300 746 now to book your FREE health check or to talk with an expert or review our suite of services below.

The most important part of an effective online marketing strategy is to make sure you have a content-rich website that’s set up using the latest marketing techniques and technology to maximise your leads and sales from your website visitors.

While working with clients and their web developers, we’ve found that often web developers understand how to design and create a website, but they don’t understand the latest marketing techniques and technology.

Over the years, clients have found it extremely useful when we have worked with them and their web developers to help them develop an effective website that includes the right marketing strategies to maximise their leads and sales from their website visitors.

We can do the same for you by either working with one of our hand-picked web developers or by working with your web developer to set up your content-rich website.

The best way to find out if we can help with your website is to to complete our FREE online marketing audit on your business.

Call 1300 300 746 now to book your FREE audit or to talk with an expert.

Do you want people to find your website?

Once you have built a content-rich website, you need to make sure people can find it. One way to help people find your website is with search engine optimisation.

Search engine optimisation (SEO) is simply about driving traffic to your website by getting your site to show up at the top of the search results when a person searches for a relevant search term or keyword.

Every person and his dog seems to offer SEO (I’m sure you get the spam emails too), but what I’ve found is that many don’t take the time to understand your business and so make costly mistakes, like targeting the wrong keywords, sending the wrong traffic to your site or not making sure your site is set up properly.

That’s why we’ve developed our SEO management service.

What Does the SEO Management Service Include?

Our SEO packages are available for a fixed monthly investment, based on the number of keywords you’d like to target, starting as low as five keywords.

They all come with a realistic and fair Six-Month Page 1 Performance Guarantee and follow our 5-step SEO marketing process:

  • Step 1 – Complete a detailed review of your marketing strategy and website to see where we need to improve to maximise the leads and sales from your SEO campaign.
  • Step 2 – Complete an analysis of your target market and use Google’s data to identify what keywords your target market is using when searching for your products or services.
  • Step 3 – Complete ongoing ‘on-site’ SEO work to make sure your site is optimised for your keywords, including content analysis/fixing, on-page error fixing, content, meta tag, sitemap and URL optimisation.
  • Step 4 – Complete ongoing ‘off-site’ SEO work to improve your site’s ranking, including listing in business directories, social bookmarks, guest posts, unique article submission and social media shares.
  • Step 5 – Prepare monthly reporting tracking for your campaign, including monthly ranking reports and monthly analytics reports that show you how your campaign is performing.

Next Steps

The best way to find out if we can help you with your SEO strategy is to get us to complete a FREE Marketing Health Check on your business. Call 1300 300 746 now to book your FREE Marketing Health Check or to talk with an expert.

Do you want people to find your website?

As well as search engine optimisation (SEO), another way of driving traffic to your content-rich website is with Google AdWords (or as it’s also called, search engine marketing (SEM)).

Google AdWords, or SEM, are the paid ads that appear at the top of a search on Google. Ads can be set to appear based on certain keywords or search terms. You pay when someone clicks on your ad which, if you’re smart, makes it a great strategy for driving the right traffic to your site.

Lots of companies offer AdWords management, but what I’ve found is that many don’t take the time to understand your business and so make costly mistakes, like targeting the wrong keywords, writing poor marketing copy or sending visitors to pages on the website that aren’t set up properly.

What does the Google AdWords Management Service Include?

Our AdWords packages are available for a fixed monthly investment. All AdWords packages follow our 5-step AdWords marketing process:

  • Step 1 – Complete a detailed review of your marketing, your website and your current AdWords campaign to see where we need to improve to maximise the leads and sales from your AdWords campaign.
  • Step 2 – Complete an analysis of your target market and use Google’s data to identify what keywords your target market is using when searching for your products or services.
  • Step 3 – Set up your campaign based around your business and the keywords identified, including campaign parameters, ad groups, keywords, ad copy with split testing, structured snippets, extensions and sitelinks.
  • Step 4 – Complete ongoing campaign management, including statistical reviews, ongoing optimisation of ad copy, keyword selection, negative keywords, bids and quality scores.
  • Step 5 – Prepare monthly campaign reporting, including monthly stats showing campaign costs, performance and plans for improving results.

Next Step

The best way to find out if we can help you with your Google AdWords management is to get us to complete a FREE Marketing Health Check on your business. Call 1300 300 746 now to book your FREE Marketing Health Check or to talk with an expert.

Do you want to get your website visitors to return?

While SEO and AdWords can help you get visitors to your website, retargeting helps to bring visitors back.

Retargeting uses ads to follow your website visitors around by appearing on other websites, including on their social media sites. I’m sure you’ve viewed a car manufacturer’s site or an item on Amazon or eBay and then suddenly you see ads from that site everywhere you go. This is retargeting.

Lots of companies offer retargeting management, but what I’ve found is that many don’t take the time to understand your business and so make costly mistakes, like not segmenting your site visitors properly, posting poor, inappropriate ads or not including the right social media channels.

That’s why we’ve developed our retargeting management service.

What Does the Retargeting Management Service Include?

Our retargeting packages are available for a fixed monthly investment. All retargeting packages follow our 5-step retargeting marketing process:

  • Step 1 – Complete a detailed review of your marketing, your website and your current retargeting campaign to see where we need to improve to maximise the leads and sales from your retargeting campaign.
  • Step 2 – Set up a privacy policy and tracking codes on your website, and segment your site visitors into marketing groups based around your products or services.
  • Step 3 – Set up your campaign based around your marketing segments, including designing and setting up your ads and copy and setting up campaign parameters.
  • Step 4 – Complete ongoing campaign management, including statistical reviews, ongoing optimisation of ads and copy, bids and quality scores.
  • Step 5 – Prepare monthly campaign reporting, including monthly stats showing campaign costs, performance and plans for improving results.

Next Steps

The best way to find out if we can help you with your retargeting strategy is to get us to complete a FREE Marketing Health Check on your business. Call 1300 300 746 now to book your FREE Marketing Health Check or to talk with an expert.

Do you want to attract more customers through social media?

Social media is a massive marketing medium. For most businesses, having a social media strategy in today’s market is a must.

Social media is a great way to find and engage with your target market and then to drive them back to your website and into your sales process. This includes social media channels like Facebook, Instagram, YouTube, LinkedIn and Twitter.

However, most business owners don’t have the time or expertise to manage social media effectively. Too often, when they’ve tried outsourcing, the company has just provided generic, boring content that doesn’t get the required results.

That’s why we’ve developed our social media management service.

What Does the Social Media Management Service Include?

Our social media management packages are available for a fixed monthly investment. All social media packages follow our 5-step social media management process:

  • Step 1 – Complete a detailed review of your marketing, your website and your current social media channels to see where we need to improve to maximise the leads and sales from social media.
  • Step 2 – Identify what content we need to develop for social media to attract people into your sales process, and prepare a content publication schedule.
  • Step 3 – Develop a paid marketing strategy for social media, including creating ad sets, setting budgets and preparing an ad schedule.
  • Step 4 – Complete ongoing daily, weekly and monthly campaign management, including scheduling posts and ads, monitoring engagement and dealing with enquiries, as required.
  • Step 5 – Prepare monthly social media reporting, including monthly stats showing engagement and growth and plans for improving results.

Next Steps

The best way to find out if we can help you with your social media management is to get us to complete a FREE Marketing Health Check on your business. Call 1300 300 746 now to book your FREE Marketing Health Check or to talk with an expert.

Emails have been around for a while, and nowadays we all get hundreds of the damn things every day! However, email marketing still outperforms social media, SEO and AdWords with an ROI of 3,800% (DMA).

Your email list is still one of the most valuable assets your business has! Email marketing is an inexpensive medium to keep your customers informed and get them back to your website and into your sales process.

The strategy and technology behind effective email marketing is ever changing. Most businesses don’t have the expertise or time in-house to implement email marketing effectively. That’s why we’ve developed our email marketing management service.

What Does the Email Marketing Management Service Include?

Our email marketing management service works in conjunction with the blog preparation and publishing service. For a fixed monthly investment, we will manage your email marketing by following our five-step email marketing process:

  • Step 1 – Complete a detailed review of your marketing, your website, your current database and your email campaigns to see where we can improve to maximise your leads and sales.
  • Step 2 – Review or set up your email list and build strategies, including email opt-in, on your website, social media and in your business.
  • Step 3 – Develop content to attract people onto your email list and into your sales process, including useful guides, automated nurturing campaigns with educational information and strong offers.
  • Step 4 – Follow the blog preparation and publication process and then prepare emails which link to your blog posts that can be sent out to your email list on a scheduled date.
  • Step 5 – Prepare monthly reporting tracking for your email campaigns’ success, including monthly list growth, open rates on sent emails and click-through rates to stories on your website.

Next Steps

The best way to find out if we can help you with your email marketing strategy is to get us to complete a FREE Marketing Health Check on your business. Call 1300 300 746 now to book your FREE Marketing Health Check or to talk with an expert.

Are you using blogs and content to market your business properly?

With online marketing, content is king. It’s about developing content that provides useful information to help solve problems. Blogs are the best way to do this. Blog posts are useful articles placed on your website that you can share with your email list, post on your social media sites and optimise to be found on search engines.

This helps to position you as an expert while driving more traffic to your website, increasing interaction and driving more people into your sales process.

However, the challenge is that most businesses don’t have the expertise or time in-house to implement and use blogs effectively, and when they’ve tried outsourcing, the provider struggles to understand the business. That’s why we’ve developed our blog preparation and publishing service.

What Does the Blog Preparation and Publishing Service Include?

For a fixed monthly investment, based on the number of blog posts you’d like each month, we will manage your blog preparation and publication for you by following our five-step blog marketing process:

  • Step 1 – Complete a detailed review of your marketing, your website and your current blog campaign to see where we need to improve to maximise the leads and sales from your blog campaign.
  • Step 2 – Review and adjust or set up a blog section on your website that’s set up to follow best practices and that includes a selection of strong blog posts.
  • Step 3 – Identify what content we need to develop to attract people into your sales process and prepare a content publication schedule.
  • Step 4 – Write and prepare your blog posts by discussing them with you and completing research to prepare your blog for review and final revision.
  • Step 5 – Publish your blog on your website, making sure it’s optimised to be found on search engines and that it’s ready to be shared on social media and by email.

Next Steps

The best way to find out if we can help you with your blog is to get us to complete a FREE Marketing Health Check on your business. Call 1300 300 746 now to book your FREE Marketing Health Check or to talk with an expert.

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